Start with fundamental SEO tactics

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. Create a video title that is both SEO friendly and makes users want to click. Traveling in close quarters and spending time with those who are most important to …

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Learn from these mistakes before you learn about text links

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. (While advertisers can expect a relatively …

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Learning about web crawlers

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Company leaders remain aware of legal and ethical brand challenges. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established …

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Can I use disavow to help rank my site?

Traffic boosts should come with conversion boosts. You will want to see your engagement rates grow. There are now dozens of new ranking factors, stemming from third party sites and user reviews, which can affect your overall ranking for a local search term. Blog commenting, forum posting, article submissions, Web …

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Clarification about SEO campaigns

First and foremost, it gets a user to stay on your site for longer, and increases the likelihood that he/she will come back. Some search marketers are reluctant to get into local SEO because it's yet another strategy to toy with and master-but this simply isn't the case. Mobile …

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What can Instagram teach you about html

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. If you find that content was stolen maliciously, and the webmaster refuses to believe your content …

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Things you most likely didn't know about link bait

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Comparative ads often capture the consumer's attention. As I walked …

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Set a bare minimum expectation for repurposed content

Publishing pages that are too short is a mistake that webmasters often make, especially those who want to better their search engine rankings and SEO value. It's been consistent with Google's message. When it comes to out-competing competitor pages, you are going to have to look at what the top …

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