SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. (While advertisers can expect a relatively …

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Company leaders remain aware of legal and ethical brand challenges. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established …

Traffic boosts should come with conversion boosts. You will want to see your engagement rates grow. There are now dozens of new ranking factors, stemming from third party sites and user reviews, which can affect your overall ranking for a local search term. Blog commenting, forum posting, article submissions, Web …

First and foremost, it gets a user to stay on your site for longer, and increases the likelihood that he/she will come back. Some search marketers are reluctant to get into local SEO because it's yet another strategy to toy with and master-but this simply isn't the case. Mobile …

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. If you find that content was stolen maliciously, and the webmaster refuses to believe your content …

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Comparative ads often capture the consumer's attention. As I walked …

Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Gender offers the opportunity to match a product with a large category of individuals. Every page should be given …

Publishing pages that are too short is a mistake that webmasters often make, especially those who want to better their search engine rankings and SEO value. It's been consistent with Google's message. When it comes to out-competing competitor pages, you are going to have to look at what the top …

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Digital strategies incorporate multiscreen formats. On the …