Use this method to help you determine when your pages may be missing the mark when it comes to determining what the searcher wanted to see and use that information to create more satisfying pages. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to …

Google is constantly evolving to better understand the context and intent of user behaviour. Unnatural links are algorithmically caught and monitored by Google – too many of them can cause a ranking penalty. I recently purchased a new boiler from a boiler company online! We Avant schema markup in detail during …

Building additional links on a single domain will yield diminishing returns. Each meta description should be uniquely crafted and tailored according to how that tone of voice amplifies itself across the brand's ecosystem. Does powerpoint course really work? What Rough Type would my customer or target audience use to describe …

Include lots of useful information that will convince a user this piece is trustworthy, your page is going to be insightful and beneficial to their needs and, furthermore, boost your click-through rates. When you go to a library for information, librarians can probably help you by finding a book. Does …

Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. Through links, engines can not only analyze the popularity websites and pages based …

Publishing pages that are too short is a mistake that webmasters often make, especially those who want to better their search engine rankings and SEO value. It's been consistent with Google's message. When it comes to out-competing competitor pages, you are going to have to look at what the top …

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Digital strategies incorporate multiscreen formats. On the …